The officials of the Department of Health and Children raised the matter of indirect advertising and this worried me. The new directive does not deal with indirect advertising, namely, the use of tobacco brand names and logos on non-tobacco products. They expanded on this by saying that more countries were going to impose partial and total bans on indirect tobacco advertising as the industry had been found to be adept at finding creative new ways to publicise brands, particularly among young people. This is known as "brand stretching". The tobacco industry, like the drinks industry, invests heavily in this. Logos are put on clothes, boots, travel bags, fashion accessories, coffee, alcohol, etc., and these are then heavily marketed. This maintains brand recognition without appearing to advertise the products.