Regulatory reform is one strand of this campaign. It is the process of reviewing both the quality and quantity of regulation to ensure it promotes economic and social well-being. The Government's better regulation agenda involves measures to improve existing and new regulations. We need to examine critically the need for regulation and the effects it can have on our citizens. Although regulation is an important tool for governments to achieve public policy goals, too much regulation can impede growth, stifle creativity and create bottlenecks in the system.