If we are to sell ourselves to the rest of Europe and sell the benefits of Europe to our citizens to ensure their support in future referenda on European Union treaties, we must show the benefits we get from being members of the Union. This means welcoming the applicant countries as member states and making their citizens feel welcome here. There are economic benefits to this approach. It makes sense in a balanced economy to fill vacancies at the best price. This argument is not always easy to understand. If we are to be economically successful we must ensure value for money in the products and services we produce and in the jobs we offer.