IDA Ireland's strategy for the south-east of developing credible alternatives to the main centres of choice has been outstandingly successful in Kilkenny city. This has served to boost the dynamic profile Kilkenny enjoys, both nationally and on the international stage, as a strategic business location. Significantly, recent job announcements support current IDA strategy for the development of Kilkenny city and have successfully leveraged Kilkenny's profile as the leading regional software and financial services location in the south-east.