There are many things in life which are of huge importance and which have no market value. Economists have argued for 200 years about, for instance, areas of great beauty that nobody visits because they are inaccessible. What is the economic value of a wilderness that nobody can access? I think it is beyond price but most conventional market economics will suggest that it has no value because nobody has been prepared to spend any money accessing it. The first thing to do is to build a super highway to an area of outstanding natural quality.