One could and should argue that national support for an event gives it a special, non-commercial dimension or a dimension that reaches beyond the purely commercial, such as that associated with the Irish soccer team. I am reluctant, however, to swallow the argument whole. It is like saying one must pay a special tax just because one is popular; that the more business one attracts in the normal way, the more money one is entitled to make but only up to a certain point; that when one becomes so popular that one is a national institution, the State is entitled to place limits on how much one can make. That seems to be flying in the face of the free market for all the wrong reasons.