The Bill is made possible under the European television without frontiers directive adopted on 3 October 1989 by the Council, and amended on 30 June 1997 by the European Parliament and under Council Directive 97/36/EC. It establishes the legal frame of reference for the free movement of television broadcasting services within the Union, in order to promote the development of a European market in broadcasting, and related activities such as television advertising and the production of audio-visual programmes.