The purpose of designating an event is to prevent an event which has been traditionally available on free television services from migrating to pay-per-view or subscription services on an exclusive basis only. This is achieved by ensuring that qualifying broadcasters have an opportunity to provide coverage of an event subject to the payment of reasonable market rates to the event organiser. The decision to pay the asking price for an event was and will continue to be the prerogative of the broadcaster. If the qualifying broadcaster decides not to pay the price fixed by the High Court, then the event organiser is free to sell broadcasting rights to any broadcaster.