With regard to the approach of the media to the suicide issue, some elements are very responsible in that regard but there are questions to be raised in relation to others. Bodies such as the Irish Association of Suicidology have had some success in getting local and national broadcasters and newspapers to stop reporting incidents of suicide. Such reports may lead to copycat cases, of which there have been very many instances in recent years. It is particularly chilling to realise how many people have taken their own lives at a whim. It may be a snap decision made as the person emerges from a bar late at night while under the influence of drink or drugs, even though all other elements of behaviour in the preceding days may have been perfectly normal. The copycat aspect is of particular concern in that context. Awareness that a friend or colleague has committed suicide may be a strong influence in the circumstances.