It could be argued that established activities would have a competitive advantage if they were allowed to operate to lower standards indefinitely. The details of this amendment do not matter. I will not say traditional industries get away with murder. However, there is a town with a meat factory through which I drive when coming to Dublin from Cork. On certain days of the week one would know it had a meat factory but nobody objects because it has been there for years. I am a chemical engineer and know that if a pharmaceutical plant was opened there which emitted a whiff of a smell on one day, the whole place would be up in arms. There are traditional and untraditional smells.