People will have to start taking responsibility for their actions. Our society has a dangerous passion for alcohol, which is deeply rooted in our collective psyche. Other countries have longer opening hours and cheaper alcohol, but there does not seem to be the same level of alcohol consumption among their citizens. In this country, the pub is the bedrock of the social scene and therein may lie the problem. If Santa Claus visits a rural village, he uses the local pub as a base even if there are five halls are available.