The motion refers to alcohol and young people. The alcohol companies are targeting young people with their alcopops, pink clouds, Butterball, blue margarita, Aftershock and Smirnoff Ice. These are potent and expensive drinks which can be consumed in large quantities in a short time. We must put the brakes on the problem. While there are no quick answers, two studies of the problem have been published, the national alcohol policy report of 1996 and the task force report of 2002.