We created the Irish pub, which we export throughout the world. Many such pubs feature slogans such as "Drop into an old friend" or "Guinness is good for you". This is a myth. I have never got up in the morning, having had a few pints of Guinness, with the feeling that it is good for me. We have created a major industry with its vested interests around alcohol. The vintners will lobby to promote their products and licences. Now is the time to shout stop.