It is important that there are education programmes in addition to curbing advertising. There needs to be greater education of people in school about the consequences of drinking. The reality is that people will drink and they therefore need to be educated drinkers. Most people go through a stage where they drink unwisely and eventually wisdom and experience bring them to drink differently later in life. However, people are beginning to drink much earlier, so there need to be programmes to educate them and make them aware of the problems and downside associated with drinking.