We must also, without fear or favour, face up to the vested interests. This is a market driven addiction. People are making vast amounts of money out of it and we must face up to them because they also have responsibilities. I strongly advocate that we face up to the responsibilities of the production of a national ID card, not on a voluntary but on a compulsory basis. We must also examine the area of advertising. I refer in particular to advertising targeted at children and the so-called advertisements on TV that promote the drink culture, alcopops, etc., as being "cool" and an "in" thing of which to be part. They are, of course, nothing of the sort.