In the old days we had companies such as Arthur Guinness, Jameson and Powers. It was a paternalistic system. Now we have none of them. Instead we have multinationals such as Diageo and Pernod Ricard. They also make underground railways, nappies and petfood. Their headquarters are in Paris, London and New York and they simply see a chart on which they want to increase profits. It is obvious that they do not give a damn what social damage they do. They have the lunatic idea that a small finite market such as Ireland can absorb limitless quantities of alcohol. There is no question that the major drinks manufacturers are deliberately and specifically targeting young people, particularly women.