If we are to curb this menace, there is a case to be made for the health boards taking a more positive role. A case has to be made for appropriately qualified people liaising with the educational authorities. There is much information available on under age drinking, but whether it is getting across or not is a matter for debate. We must get the message home loud and clear. Whether it is publicans, parents buying a drink for Johnny or Mary and sneaking it to them in the corner or an adult going into an off-licence and buying drink for young people, these people should be jailed. Nothing less should be done.