People often demand that parents exercise greater control over their children. There is plenty of parental control from the point of view that young people are controlling their parents well. Any parent who brings a son or daughter in the age group where the ingestion of alcohol is illegal out drinking should be sent to jail and the child concerned should be placed in care. There is no point in joking about it. If a person supplied somebody with cannabis, marijuana or heroin, he or she would be an outcast in his or her own area. However, if a parent is seen giving their daughter or son a drink, people say that they "could do worse". It is taking that attitude, as a society, which has led to this problem reaching epidemic proportions.