The responsible serving of alcohol programme is a training initiative which was developed for those who work in the bar trade and hospitality sector. The aim of the programme is to limit harm in the drinking environment by not serving intoxicated customers, encouraging the use of age cards as standard practice to reduce under age drinking and promoting alternative strategies to reduce drink driving. The development of the national curriculum in health education, social, personal and health education, the promotion of school policies on alcohol and drugs and the greater involvement of parents and communities under the health promoting schools concept ensures a comprehensive and effective long-term approach in education.