Seanad debates
Wednesday, 11 December 2002
Alcohol Consumption by Young People: Statements.
Senators may be aware that the health promotion unit of my Department is currently running an alcohol awareness campaign entitled Less is More – It's Your Choice. The first year of this three year campaign specifically targeted under age drinkers. A phase of the campaign targeted those who buy, supply or sell alcohol to young people. It consisted of radio advertisements and posters which were displayed in pubs, off-licences and retail outlets where alcohol is sold. The emphasis was on everyone playing their part by not making alcohol accessible to young people. Another initiative involved the printing of sensible drinking advice on airline ticket wallets, which were circulated by the health promotion unit via travel agents. These coincided with the summer holiday season and examination results.
No comments