The national spatial strategy also sets out measures through which rural potential and alternative employment opportunities can be developed in response to the major structural changes taking place in rural areas. These measures seek to build upon local strengths in agriculture, enterprise, tourism, local services, and land and marine based natural resources. Strong rural towns and villages are also essential components of vibrant rural areas and as a focus for local investment and economic activity, supported by rural development policies. The vision put forward in the strategy is of strong urban and vibrant rural areas.