In carrying out its international marketing remit Tourism Ireland Limited is undertaking a number of functions previously carried out by Bord Fáilte. These include ownership and management of Tourism Brand Ireland, strategic all-Ireland destination marketing in all markets outside the island of Ireland and responsibility for the entire overseas office network. The new company is also responsible for the international delivery of product and regional marketing programmes on behalf of Bord Fáilte and the NITB while the underlying products will continue to be developed by these two bodies.