Seanad debates
Wednesday, 27 November 2002
National Tourism Development Authority Bill, 2002: Second Stage.
At the commencement of this new millennium, the industry is at a crossroads. It is crucial we take the right road in terms of improving access, developing our marketing strategy, improving our environment and infrastructure, improving the skills which are so important at the coalface of the industry, making the product even more sophisticated, dealing with the structures and making them fitter and leaner for the marketing battle which lies ahead. Underlying all this is the recognition that the industry has changed worldwide. It is a tough old world. One must hustle for business. One must be in the marketplace and be aggressive in terms of such marketing. One must have a product of the highest quality and one that is competitive. The passage of this legislation will help us to achieve those objectives.
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