If one talks to any tour operator, travel writer or Bord Fáilte overseas executive or carrier executive, one will find they know little or nothing about the midlands. Is it because the present structures have failed us? Rural tourism helps to safeguard and create jobs in rural areas and it is the key factor in social and cultural development. It is also a powerful factor in the rural economy which needs to be promoted and supported. It is important to have leadership and commitment which will get us over the administrative hurdles that make action most difficult. It is important that the Minister should consider the restructuring of the existing boards. The midlands development association, which was abandoned, should be re-established.