In this context, the midlands could be used as the setting for a pilot study of a new approach. The River Shannon with its tributaries and lakes is a wonderful asset which traverses the region. The canals could be developed and there is an abundance of peat bogs which could support a stand-alone tourism facility. Castles and ancient monuments – the traditional rural heritage – are in a state of neglect and should be developed because American tourists find them very interesting. Rural activities such as horse-riding, cycling, fishing, walking and water sports, should be promoted.