The BMW region should be promoted more by Bord Fáilte and Ireland West. For too long passengers arriving on chartered flight or coach tours have not travelled outside the mid-west, apart from trips to Dublin. There is, therefore, a strong case to be made for promoting other regions in the country, for example, north Mayo and east Galway. Many tourists go to east Galway to view the architectural heritage, such as Clonfert Cathedral, yet there is very little promotion of angling, forestry and picnic areas. These should be incorporated in the itineraries of the coach tours.