The second thing we must do is to compete through excellence on the quality of what we offer rather than the price. We cannot compete by lowering prices, but we can do so by raising our quality to match the prices we have to charge. I was interested to see yesterday that according to the Condé Nast organisation, Ireland now has four of the top ten hotels in Europe. That is the kind of achievement on which we can build. We cannot build one of the ten best hotels in Europe in every backyard. We are not going to build a profitable and sustainable tourism sector without a rethink of where we are going. I welcome the Minister's review and believe it will succeed if he takes that attitude. I do not believe we will waste our resources trying to flog a dead horse. It is in the hands of Tourism Ireland and I look forward to seeing it in future.