One consequence of that refocusing of Bord Fáilte's operations, however, was that a decreasing portion of its staff and resources have been devoted to other areas, for example, product development and the environment. These issues have taken on a greater prominence in recent years with a growing emphasis on competitiveness, quality and standards and the actual reality of the visitor experience. Bord Fáilte needs to focus, once again, on some of those areas to help preserve unique elements of the Irish tourism experience.