A new approach to quality management is required. No company, big or small, in the private sector would survive six months if it did not pay close attention to the needs of its consumers and did not do everything to satisfy those needs. A rail company should be able to offer punctual, reliable, comfortable and, above all, safe services. People are used to travelling on the rail systems of other European countries. They experience the quality standards that are attainable and expect a similar standard in Ireland.