Seanad debates

Wednesday, 13 November 2002

Tourism Industry: Statements (Resumed).

 

We have a product which can grow further and need to expand our efforts in Germany and on the rest of the continent of Europe while remembering that this is not and never will be a low cost mass destination. Ours is a different product which has to compete successfully with those of other northern European countries. Next year will show a further improvement in tourist numbers, but it is difficult at this stage to anticipate what that improvement will be. If we manage to compete internationally in terms of price, to improve access and to continue to market aggressively in the regions which count, the overall benefit to the economy will be spectacular.

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