Fergal Browne (Fine Gael)

I am aware we are approaching the conclusion of the debate so, as Henry VIII said to his wives, "I won't keep you long". I welcome the Minister and thank for him coming to the House. It is appreciated by this side of the House.

I do not know a great deal about the tourism industry but many of my friends are employed in tourism related businesses, which reflects the growth in the industry. No matter how much money is invested in tourism, a return will be generated immediately; therefore, the money will not be wasted. I consulted my friends who are directly involved in the industry earlier and they pointed out that the three key elements in the industry are access, marketing and value for money.

Bord Fáilte conducted a visitors' attitude survey this year which highlighted that the holiday experience of one in three tourists surpassed their expectations. That is good news but another way to look at this finding is to query whether they had a low expectation of Ireland before they visited. That is an area of concern and it must be examined.

Ireland, unfortunately, is still regarded as a high cost destination. For example, food, drink and taxis are expensive and the cost of insurance has had a knock on effect on the price of accommodation, thereby making it more expensive and less attractive to consumers. VAT is charged at a rate of 12% on food and 21% on beverages while excise duty is charged at between €2.45 and €4.95 per drink and these charges have increased the cost of eating out and staying in hotels.