This is an industry which we have to sell. We do not have fine weather to attract tourists here but we have many other qualities which we need to sell abroad to encourage people to visit our country and enjoy its many attractions. That was brought home to me during the Seanad election campaign when I travelled the length and breadth of the country and visited many wonderful villages and saw the pride people take in them. The warmth and hospitality of our people are second to none but it is difficult to sell these qualities to foreigners and encourage them to visit rural areas. Unfortunately, not too many tourists travel outside Dublin and we must tackle that.