No one could ever question the regard we have for farmers, agriculture and the rural way of life. If we were to say to our partners, with the moral standing we would have as a result of our own vested interests, that we have to find a better way of achieving our objectives, would they not listen to us? Would they listen if we were to say, with a degree of moral standing, that it is now time to turn our backs on the 20th century and find a way forward for agriculture that is right for the 21st century? They may or may not listen but at least we could be proud of what we were doing. Sadly, we cannot be proud of what we are doing now.