If quality was important then, it is even more important now. We have the capacity to deliver quality to the market that is unmatched worldwide, with the possible exception of New Zealand. We have that capacity and it is up to us to market that quality, to market the perception of this country as a place where quality food comes from. It is wrong to suggest that we should lower ourselves to standards which are far inferior to ours in order to compete. The opposite is the case. We have to maintain the standards we have established.