A classic example is the Egyptian market. Considerable political and diplomatic efforts were made to lift the ban on Irish beef to Egypt. The industry said it needed extra subsidies to get beef to that market and Commissioner Fischler allowed a 30% increase specifically focused on Egypt. Even with that, the industry has not availed of the opportunity and is not supplying the market. Only one consignment has been sent so far. That is regrettable because, if a market is opened up, a medium and long-term view should be taken and product should be supplied to it while ensuring greater competitiveness than others. There is not much point in making political and diplomatic efforts to open markets if it is left to competitors to supply them.