The need for a digital hub has been advanced by a number of bodies: the Information Society Commission, to which a number of Members referred, the Irish Council for Technology, Science and Innovation and Enterprise Ireland. The digital hub seeks to position Ireland's digital media sector at the forefront of the emerging global media revolution. Ireland's reputation in traditional creative activities gives it a head start in developing the digital media content industry. Traditional creative talents need to be aligned with new technology and new media expertise in a hothouse environment so that ideas and knowledge can be easily exchanged.