It is proposed that the digital hub academy will initially facilitate the delivery of a range of digital media courses in the areas of television/film, computer games and animation. The academy will assist a small group of existing digital media course providers located in a custom built building on the digital hub site. By locating courses in the digital hub academy, colleges will have easy access to a range of digital media and creative companies. Such proximity will enable mentor-practitioner relationships to develop between companies and students, enable students to secure placement in new and emerging digital media companies, promote knowledge transfer and idea testing to stimulate the development of new digital media start-ups, and facilitate the identification and securing of employment by the emerging graduates in the digital hub. The digital hub academy will comprise a number of existing digital media institutions, under an alliance model, to provide a range of undergraduate and industry-focused digital media courses in a modern, well-equipped learning building.