We must be prepared to invest in research and development, nurture knowledge based enterprises and facilitate the full commercialisation of the intellectual property they produce if Ireland is to develop as a knowledge based society with the capability of producing high value-added goods and services. By the same token, we must build our existing skills base, excellent as that is. New technologies will only grow here if we have the people who can develop, apply and manage them. Building up our human capital is crucial to creating the enterprises and high skill jobs of the future. Ultimately, innovation and the capacity to produce intellectual property will be a key driver of our economic growth. That is the reason both Enterprise Ireland and the IDA have targeted digital media as a key growth area within the IT sector and an opportunity to establish Ireland in a leading global position in this emerging sector.