Results 7,601-7,620 of 16,492 for speaker:Ciarán Lynch

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: That was important.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: Mr. Mulligan may have 120 programmes but he has five minutes left.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: The Senator has three minutes.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: "The Late Late Show".

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: It has product placement, as well.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: As the Senator is over time, I require a response.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: I wish to raise one matter in respect of Mr. Mulligan's opening statement because he gave a summarised version of it. I wish to clarify one matter that was in the text but with which he did not deal. It is on the first page of his statement and states "As a dual funded organisation RTÉ is restricted in the amount of advertising it is permitted to broadcast to roughly half of that...

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: I am trying to establish whether that is in monetary terms or in minutes.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: Mr. Mulligan will be aware of how, if one watches American television, one will see an advertisement every 15 minutes.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: To interpret that sentence correctly, Mr. Mulligan is talking about time accrued to programming, as opposed to the commercial value.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: I thank Mr. Mulligan and we will move on to Senator Barrett.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: Can we have your final question please, Deputy?

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: No.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: Two minutes remain.

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: I want to refer back to something regarding the advertising model because I think there is a clear distinction that needs to be made in regard to a broadcast media as opposed to print media. Perhaps Mr. Mulhall might clarify this for us. In print medium circumstances one buys a quarter of a page or an eighth of a page and if the advertising comes in quick and fast, one just prints more...

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: As a rule, does the price go up? Is that it?

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: The question I am trying to get to is this. During 2000 to 2007 was there a measurable increase in the price of, say, the 30 second slot?

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: Was there a very measurable increase in the price of that slot during prime time viewing compared to what it is now?

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: Would it be half what it is now or twice as much?

Committee of Inquiry into the Banking Crisis: Context Phase (26 Mar 2015)

Ciarán Lynch: So there is a 40% drop in prime time advertising.