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Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: Perhaps the chief financial officer, Mr. Collins, could give it to me. I am seeking to determine the cost here and how it compares with that in the UK market.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: I really am just looking for the value.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: That is what I am asking. I am not asking about other Irish markets. RTÉ has such a dominant position in the market. Its strategy on pricing and commercial advertising has an effect on the rest of the sector, which is very important to note. What is the unit price and how does it compare with an equivalent unit price elsewhere? If, for example, Procter & Gamble wants to sell...

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: I am looking for a value. The market comparisons were valid when we talked back in April about the risk of talent flying to other markets, for example. Therefore, they are relevant. I am just looking for the unit price of advertising and how it compares to that in the UK.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: What about discounts to large commercial brands? How easy is it? Are all brands taken? Is anybody refused?

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: Tobacco, for example, is not advertised.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: That aside, has RTÉ ever refused advertising?

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: Whose rules are these specifically? Are they RTÉ rules or different rules? I do not mean statutory rules, because that is obvious.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: In all other circumstances, as long as it is compliant with it not being tobacco and not being children, RTÉ does not refuse advertising from anybody.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: All right. I have brands that tell me that is not so and that they have looked to advertise on RTÉ and to try to develop their brand on television to those eyeballs, and have not been able to or have been cut off, having advertised previously either in the RTÉ Guide or on other RTÉ platforms. It might be something to go back to.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: No problem. I want to ask about the material provided in the RTÉ briefing document at page 5. It states that total television trading revenue, including sponsorship, declined by 8.1% overall and a number of expected sponsorships did not materialise due to changes in the programme schedule and a number of delayed productions. What was the value of those expected sponsorships that did...

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: In 2019, RTÉ was talking about a cost-saving measure of approximately €60 million over three years. Can Ms Forbes outline to the committee specifically how much has been realised from that?

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: I appreciate that because I have had the opportunity to read into that. I am just asking how much has been saved. I know Covid happened, there was decline in revenues and the Government supplanted a lot of that with its own advertising revenues, and so on. I just need to know how much of that €60 million cost-saving measure was actually implemented.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: How much did RTÉ deliver?

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: €10 million in total?

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: Was it not €60 million over three years?

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: That was from back in 2019.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: RTÉ is halfway through and it has delivered €10 million out of €60 million.

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: Does Mr. Collins think RTÉ is on track for the three years?

Public Accounts Committee: 2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
(20 Jan 2022)

Jennifer Carroll MacNeill: Excuse me for interjecting and I only do that because of time constraints. There is a huge focus in the RTÉ materials on the €65 million and how much RTÉ needs that. There is a cost-saving project of €60 million, which is important, yet in the RTÉ materials, beyond the realisation of non-evasion of licence fees as being plan A, I do not see a plan B or a plan C....

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