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Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: The budget extends beyond €16.3 million and that is just for Healthy Ireland. We have a health and well-being programme as well, Safefood Ireland and the Food Safety Authority of Ireland so calculating the total spend is difficult. Let us consider Healthy Ireland alone. It started with a budget of €5 million and now has over €16 million. Plus, I secured extra funding...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: The Deputy has posed a very important question about how we target the marketing for young people and, as she said, cut it off at source. The best way to do that right now is through Coimisiún na Meán. Officials within Coimisiún na Meán are working on that. Coimisiún na Meán was established in 2023 following the enactment of the Online Safety and Media...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: The Deputy has said "it is not happening". In 2023, Coimisiún na Meán was established. My officials have already met officials from Coimisiún na Meán about this matter. This will be the regulation and the law around targeting the marketing, and specifically targeting young children, so it is happening right now. The latest meeting of officials took place two weeks ago...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: It is not an excuse. It is a fact.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: There has been work on reformulation with the industry and I can talk to the Deputy separately about that. My officials are now engaging with An Coimisiún na Meán in respect of the targeting of young children with high salt and high fat and are dealing with those areas.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: We are working on a number of areas here, one of which is food reformulation. Currently, in Ireland, that is voluntary. A task force established in 2021 was given a mandate to drive the delivery of the food reformulation roadmap to 2025. A significant volume of work has been done by that task force in engaging with industry, educating it on food reformulation and working with, for example,...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: There is the reformulation, which will be reviewed, and the sugar-sweetened drinks tax, on which we will be getting feedback in respect of how it has worked-----

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: I am coming to that.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: The rates have stabilised but, with the rising population, obesity continues to be a problem. Our officials work with the WHO to look at obesity rates throughout Europe. The Deputy is correct to say it is not just up to the individual. Obesity is a complex area, so we are looking at educational and promotional campaigns and how even our policy and legislation-----

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: It is very difficult to measure success in respect of that. That is the short answer.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: We know the rates have stabilised, including for children, but with the population increasing, it does and will remain a problem. Nevertheless, we work with our international counterparts in the context of best practice and evidence-based figures for this.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: It is a complex area and research is key, which is being carried out an ongoing basis in respect of this, but the Deputy is correct to say we need to improve data collection. There are a number of campaigns and it is not just one area. A multimedia campaign, for example, will begin in mid-April, involving the roll-out of media on many social media outlets. It is to raise awareness...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: I met with Alcohol Action Ireland and IBEC on the alcohol legislation. In fact, I met with IBEC after the Minister, Deputy Donnelly, had signed the regulation for the labelling. I believe it is important to speak to all sides. However, the Deputy can see from the legislation that we have brought through in regard to alcohol and tobacco that while the lobbies are very powerful, it has not...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: The quick answer is that we do not know yet and we will have to let it bed in for a number of years to see the impact of it. I agree with the Deputy that we have an issue in this country with alcohol consumption, including foetal alcohol syndrome and all of those areas, which is why it is so important. Again, it is about raising awareness and letting people have information around the...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: With regard to alcohol, we are the only country in the EU that has brought in labelling regulation, which is to inform people and raise awareness around the harmful effect of alcohol by informing consumers of the content and the health risks associated with it. We are leading the way in that regard but if further legislation is required, we always have to be open to that and wait for the...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: The measure has been in place for approximately five years, as the Deputy said. The initial indications are that the tax has had a positive effect. The indicators are that drinks producers are encouraged to reduce the amount of sugar content in their products, and studies in the UK would support those indications. Last August, the Department issued a request for tender for an external...

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: I understand it is €30 million.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: It is €30 million annually.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: Yes.

Joint Oireachtas Committee on Health: Public Health and the Commercial Determinants of Health: Discussion (14 Feb 2024)

Hildegarde Naughton: I do not think so.

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