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Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: I ask Mr. Browne to forgive my voice as my throat is a bit dry. On page 2 of his statement, Mr. Browne talks about the print and broadcast media ignoring and marginalising scepticism about the property bubble and lending practices of financial institutions. Is he able to tell us a little bit more about that, because it is very specific and they are quite strong terms?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Just to be clear, is Mr. Browne saying in that period of time that we are discussing, that there was not enough of what he described as real journalism?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Indeed, Mr. Browne referred in his submission to, "Even if you worked in the niches where full-blown professionalism still held sway (the journalists who filled news pages and provided political coverage, for example)". Is Mr. Browne making a difference between the full-blown professionalism of those journalists and the sort of journalists who were writing on the property pages, or am I...

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: When media organisations can point to examples where they published a so-called contrarian view, am I correct in understanding that this was not enough? If somebody came up with a contrarian view, would better journalism have pursued a more contrarian view or to see if the person was correct in what is put out there?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: As Mr. Browne was working as a journalist in that environment, what signal was sent out when two of the major newspapers bought property websites?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Mr. Browne mentioned "flak", or the insidious form of public relations, PR, influence. Will he draw that out? Many people listening and watching would not understand the relationship here, where the public relations person interacts between journalist and client. I have an understanding of it and I have experienced that flak. Perhaps it would be useful to explain that a little.

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: In the witness's experience, was it the case that there were different levels of PR behaviour? For example, were some PR organisations or companies better at that kind of activity, were some less good and were some known for that activity? Is that not the case?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Mr. Browne told us the story in which he stated "maybe our employers, who shared the same gentleman's clubs with brokers, were happy with such an arrangement". Are such personal corporate connections relevant to people understanding the role of the media?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: The editor might encounter it.

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: The people watching and listening may not be aware of that. Is the witness generalising or speaking from his own knowledge?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Is that effectively what happened?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: The witness has been inside and outside as an academic and practitioner. How would he look back at that period and judge whether the media has served us well as members of the public in these matters?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: I have two questions. The first relates to Mr. Browne's reference to some research, stating that a reputable transnational "scorecard" of journalism's coverage of the financial crisis found that in Ireland, most stories were episodic and short of analysis. Does he have anything further to add to that?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: We talked a lot about property. Was there any influence by senior politicians exercised over newspapers, over journalists, during the time Mr. Browne has been working and observing?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Chairman, in the interests of clarification, I believe that Senator MacSharry raised a point in relation to Mr. Browne. I believe he inadvertently suggested that Mr. Browne had said that property was offered and accepted by a journalist. I am not entirely sure that Mr. Browne said that it had been accepted. I do not believe Senator MacSharry meant it, but in the interests of that piece, I...

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Thank you.

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Would the sales staff have been on incentives for selling more advertising? That would be pretty normal in the wider industry but may not have been the case with the Irish Examiner.

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Were the sales staff encouraged to seek out deals with particular organisations? Would they, for example, have done deals with particular estate agents over a period of time? Would there have been arrangements whereby if the agents took out a full page advertisement every week for 52 weeks, they would have been given a discount? Was that kind of thing going on?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Obviously at that time there were some estate agents that had more to advertise than others. There were bigger and smaller agents, and deals would have been done accordingly. Is that correct?

Committee of Inquiry into the Banking Crisis: Context Phase (25 Mar 2015)

Susan O'Keeffe: Yes; I said "accordingly". At the end of the day, what was the main reason for the company becoming insolvent? What was the driving force for that?

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