Results 3,441-3,460 of 4,295 for speaker:Catherine Noone

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: Naturally.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I thank Mr. O'Keeffe for his reply. Members only have a certain amount of time to ask questions and, therefore, I aim to cover as much as I can. I have met Mr. McPartlan before and know about his work. I congratulate the industry on the reformulation. I was an advocate for a sugar tax. I am not necessarily interested in the tax but in the fact that the industry, even in advance of the...

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: Yes.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I believe the reformulation quickened in advance of the introduction of the sugar tax. I think that is so because I have a lot of meetings on the matter, and in Britain as well.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: Ms Twomey mentioned alcohol. The matter will be covered in the Public Health (Alcohol) Bill 2015. I am of the view that we should have a public health (obesity) Bill when it comes to advertising, especially online. I do not think that we have done enough in this space to tackle the obesity epidemic, notwithstanding the lifestyle choices, sedentary lifestyles etc. that have been mentioned....

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I am somewhat sceptical that complaints are an argument for anything. There is a nexus between children and parents that is not clear. Who would complain and would they complain if they saw it? The act of complaining takes some effort and I am not sure if it happens as much as it might in those circumstances.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I do not mean what I am saying as a reflection on the ASAI but rather on reality of the situation.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: Ratings come from the question of whether a television is switched on.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I cannot believe that.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I cannot believe we are expected to believe that.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: This feeds back into our point about the complaints issue.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: That raises another issue.

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: Deputy Rabbitte and I are making the point that the ASAI is in a position similar to that of Drink Aware. There is an underlying conflict but it is one accepted in industry now, for good or for ill. Returning to some of the earlier points, I have a question for Mr. McPartlan. Does Food Drink Ireland represent fast food? Is that considered the restaurant industry?

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: Is it one of the mainline fast food companies?

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: In that context, I will raise an issue for the wider panel. We touched on this already when sporting programmes and matches were mentioned. In the hurling championship matches leading up to the all-Ireland final, including many of the matches shown on media, there is major input from a certain fast food company based in a county that is likely to win the all-Ireland. We all know which...

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I find the percentages infuriating. It is just 25% of advertising-----

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: What sort of logic is applied to that?

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: What is the genesis of the decision to allow up to 25%? Do advertisers or those in charge of advertising believe this type of advertising does not have an impact if it accounts for only a quarter of advertising?

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: It does not need to be 100% of the advertising for it to have a negative impact. I am flabbergasted by the rationale applied. It brings me back to the point that Mr. McLoughlin made. Why are we tracking the percentage of children online and watching particular programmes? How can we possibly know the number of children watching? The ratings system was explained but it seems nebulous at...

Joint Oireachtas Committee on Children and Youth Affairs: Tackling Childhood Obesity: Discussion (Resumed) (11 Jul 2018)

Catherine Noone: I understand it is not straightforward. The Chair referred to conflict and I see a conflict here. Broadcasters are trying to determine who is watching television to plan their programming and they have to sell advertising. Is Mr. McLoughlin telling me that does not create a conflict? Is he telling me that these tests are not in some way facilitative for broadcasters to allow certain...