Dáil debates

Tuesday, 2 April 2019

Saincheisteanna Tráthúla - Topical Issue Debate

Tourism Funding

5:35 pm

Photo of Michael HartyMichael Harty (Clare, Independent)
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I thank the Minister for Transport, Tourism and Sport, Deputy Shane Ross, for taking this issue. It concerns Shannon Heritage and how it is enabled to run tourist attractions in County Clare, particularly Bunratty Castle and Folk Park. The latter is an important component of Shannon Heritage and attracts international and national visitors throughout the year, numbering up to 350,000 annually. Therefore, it is one of the leading attractions in Ireland. It is the jewel in the crown of Shannon Heritage. Shannon Heritage has a difficulty in regard to how it can fund the development of the attraction.

Shannon Heritage is part of Shannon Group, which consists of Shannon Airport, Shannon Heritage, Shannon Commercial Properties and the International Aviation Services Centre, located at Shannon Airport. Bunratty Castle and Folk Park is just one of the attractions that Shannon Heritage manages and develops. It also looks after King John's Castle, Limerick, Craggaunowen, County Clare, Knappogue Castle and Walled Garden, and Dunguaire Castle, Kinvara. It has expanded beyond the region to develop other attractions, including Malahide Castle and Gardens and the GPO Witness History heritage experience. Therefore, Shannon Heritage has a broad portfolio. It has to be commercially viable to exist. This is the difficulty. It has to generate income from its own resources, yet it is looking after many historical sites dating back centuries. It has to maintain and develop these attractions with income it generates with very little State support, particularly from the museum service. It is a custodian of historical sites but it is limited in its capacity to develop them. The Government, therefore, needs to recognise the cultural significance of the portfolio Shannon Heritage looks after.

Shannon Heritage currently has an €8 million development plan in conjunction with Fáilte Ireland. The former will provide €3 million and the latter €5 million. Shannon Heritage does not have the money for new acquisitions, yet it has to develop its own sites. I ask that the State play a more active role in supporting Shannon Heritage as a custodian of our historical sites, the treasures of our country, and develop them into modern tourist attractions. Bunratty Castle and Folk Park is running into difficulties and does not have a modern element. It needs to be upgraded to attract visitors.

Shannon Heritage is intimately connected to Shannon Airport. Through the development of Shannon Heritage sites, we can increase the throughput in the airport. As the Minister is well aware, Shannon Airport has the capacity to increase its numbers. It has about 1.8 million visitors at present, and this number could be increased to 4.2 million. Shannon Heritage is a component of how one can improve the number of passengers going through Shannon Airport. I would like the Minister to respond to these points.

Photo of Shane RossShane Ross (Dublin Rathdown, Independent)
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I thank Deputy Harty for raising this important matter. I understood Shannon Heritage was flourishing and I believe it is flourishing. From what Deputy Harty is saying, I understand it needs more support, not only to be the custodian of the portfolio he has so eloquently described but also to develop and encourage more tourism and ensure greater numbers of tourists.

In line with its tourism development remit, Fáilte Ireland is responsible for developing and promoting the tourism potential of the various counties and regions of the country. It does this primarily in line with the relevant tourism experience brands, which provide the overarching context for related marketing, enterprise supports and tourism product development.

Having just debated another issue with me during Priority Questions, the Deputy is probably a little bit tired of me saying somebody else is responsible for what he feels I should be able to do. We have deliberately put in place State agencies to keep me and other Ministers semi-detached from the power to give grants and supports so they may be given in a way that cannot be interpreted as politically motivated. What I have to say does not mean there is disinterest on my part in setting policy, which I do, but it is qualified by the fact that my unwillingness to identify and give direct support to a project is because political motivation might be suspect and I might be thought to be yielding to pressure from the Deputy in doing so. God forbid that would ever happen.

The Deputy will also be aware that Shannon Heritage, one of the companies owned by Shannon Group, is also heavily involved in the operation of tourist attractions at Bunratty and in the surrounding region. Such attractions provide reasons for visitors to come to these parts of Ireland and for the Irish public to enjoy their own important sites and attractions. Accordingly, Shannon Heritage's ability to attract visitors to the region is an important driver for the tourism sector, which, as we all know, is a key employer in our rural economies. We are all indebted to Shannon Heritage for its contribution to Irish tourism and its enthusiasm and ability to attract visitors. Since Shannon Group's establishment in 2014 as a commercial State body, I understand it has undertaken a significant restructuring of the Shannon Heritage company, invested some €5 million in improving assets and heritage attractions, and managed to double visitor numbers over the same period. It is a good story.

I understand Bunratty Castle and Folk Park is Shannon Heritage's anchor attraction. Since 2014, I am informed that the company has invested around €2.5 million in upgrading the facilities at this site and has just commenced the planning phase for a major upgrade of the park, on which it has been liaising with Fáilte Ireland, the National Tourism Development Authority. In this regard, I am pleased to note that Fáilte Ireland awarded a stage one development grant of €200,000 for this project under its large grants scheme — for technical assistance support.

I understand that, in 2019, Shannon Heritage plans to continue to invest further in the heritage assets operated by the company, building on the work undertaken in previous years addressing the historical underinvestment prior to 2014. I am pleased to learn that the company is working closely in partnership with Tourism Ireland and Fáilte Ireland — particularly with the visitor attraction teams working on the Wild Atlantic Way and Ireland's Ancient East — in addition to the local authorities, to enable further growth to visitor numbers to the mid-west. I welcome the fact that Shannon Heritage is also collaborating with Clare County Council on its new tourism strategy. It is the first time a local authority has partnered with another State company to create a tourism strategy, one which is focused on the dispersion of visitors around Clare to benefit all areas. Working with all these partners, I am informed that Shannon Heritage's vision for the future is to be recognised as Ireland's leading operator and developer of tourist attractions, attracting 1 million more visitors annually by 2025.

Photo of Michael HartyMichael Harty (Clare, Independent)
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We all have a lot to say on this issue and insufficient time to do so.

Photo of Seán Ó FearghaílSeán Ó Fearghaíl (Kildare South, Ceann Comhairle)
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The Deputy has only two minutes in which to say it.

Photo of Michael HartyMichael Harty (Clare, Independent)
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I understand that the Minister is involved in policy rather than the minutiae of developing tourist attractions. Since Shannon Heritage looks after so many historical sites, it involves the Ministry with responsibility for tourism.

It also involves the Department of Culture, Heritage and the Gaeltacht and perhaps the Department of Business, Enterprise and Innovation. The Minister might want to consider involving other Departments as part of a co-ordinated approach to how these historical sites are looked after by Shannon Heritage.

As the Minister has rightly said, Shannon Heritage is a commercial semi-State body, which means there are constraints on how it can access funding. The Rock of Cashel, which is a very popular visitor attraction, can attract funding from other streams, but commercial semi-State bodies are precluded from doing likewise. It is important to recognise that there may be a cross-departmental aspect to this matter. Shannon Heritage wants to concentrate on attracting visitors to the west and bringing them through Shannon Airport. A co-ordinated effort should be made to support the endeavours of Shannon Heritage, which wants to improve the quality of the product it presents to those who visit Bunratty Castle and Folk Park. I am not sure whether the Minister has ever visited this fantastic visitor experience, which needs to be upgraded. A co-ordinated approach needs to be taken across various Departments. Consideration needs to be given to how Shannon Heritage can access funding in order to cross-promote the other elements in its portfolio and deliver increased traffic through Shannon Airport.

5:45 pm

Photo of Seán Ó FearghaílSeán Ó Fearghaíl (Kildare South, Ceann Comhairle)
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Maybe the Deputy should invite the Minister to experience the delights of Bunratty.

Photo of Michael HartyMichael Harty (Clare, Independent)
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He is invited.

Photo of Shane RossShane Ross (Dublin Rathdown, Independent)
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I accept and thank the Deputy for his invitation. I recognise the success of Shannon Heritage in everything it has done to attract tourism to the area mentioned by the Deputy. I would hate the message to go out from this debate that something is wrong or something is afoot. I am sure the Deputy is right when he says that there is a great deal of potential to bring more people to the area in question. He has signalled that this could be achieved with the support of the Government. I will happily let Fáilte Ireland know the context in which this debate has been held and what the Deputy has had to say. He has made a very good case, particularly for the Shannon Heritage owned sites in the mid-west, which he argues are in need of a more attentive custodian or a better promoter.

I would like to point out one or two facts about Shannon Heritage which are relevant to this debate. I recognise that it has been successful. Last year, annual growth of 4% in visitor numbers was recorded across all the attractions operated by the company. Since 2013, visitor numbers have more than doubled across Shannon Heritage's eight daytime visitor attractions and four night entertainment experiences, including the world famous Bunratty medieval banquet. In 2016, the company's activities generated over 253,000 bed nights. I understand the Deputy's plea for a custodian. He has made the case for a possible link between the Departments of Culture, Heritage and the Gaeltacht and Transport, Tourism and Sport in the promotion of Shannon Heritage. Both Departments have an interest in it. However, it would be a pity not to recognise the success of Shannon Heritage in promoting tourism.