Peter Burke (Longford-Westmeath, Fine Gael)

First, I should say that we will have a new tourism plan, hopefully in the next month, following consultation right across Government. That should be a good response to where we need to be for future-proofing the sector.

I should clarify that the promotion and operation of regional tourism is a matter for the local authorities, Fáilte Ireland and other tourism stakeholders. Cork is represented by three regional tourism brands, namely Wild Atlantic Way, Ireland's Ancient East and Ireland's Hidden Heartlands.

Fáilte Ireland's regional tourism development strategies for the period 2023 to 2027 provide a roadmap for the tourism industry and all stakeholders involved in tourism. The development strategies set out a strategic approach to unlocking the commercial potential in each region. They ensure focus on tourism development is sustainable and regenerative and that the benefits accrue to local communities and to nature. To activate these strategies, Fáilte Ireland has established localised five-year destination experience development plans, DEDPs. These local development plans are highly collaborative in nature, involving local stakeholders, and are reflected in agreed action plans where ownership is assigned among the various parties.

The west Cork and Kenmare DEDP, which encompasses Muscraí, was launched in quarter 4 of 2023 to efficiently manage the delivery of actions within the DEDP. Three thematic subgroups were established based on the prevalence of actions emerging in this plan, namely artisan food, outdoor activities and marketing. In 2025, Fáilte Ireland has worked to create six new thematic itineraries for the destination which focus on, food experiences - including high-end food, both coastal and inland - outdoor activities and eco car-free travel itineraries. In addition, the Muscraí tourism action plan is incorporated into the work of the destination experience development plan implementation group.

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