Norma Foley (Kerry, Fianna Fail) | Oireachtas source

I thank the Deputy. I appreciate the points she is making but given that we have not yet reached the one-year anniversary and I have not received either the annual report or the first of the two reviews, it would be premature to go into the system of review. The Deputy referenced sincerely the need in respect of promotion, advertising and allowing people to be aware that the scheme is in place. The interdepartmental group that advised the Government on the design of the scheme estimated the cost of communication and publicity to be well in excess of €2 million. That includes social media and advertising abroad whether it is the United States, the UK, Australia or wherever the case may be; you name it. There have been two phases of advertising across all those jurisdictions consisting of radio, print, online and out-of-home advertising, as well as a poster campaign and so much more. There are five years there, which does give people an opportunity. As I said, often the uptake is towards the end rather than at the start.

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