James Browne (Wexford, Fianna Fail) | Oireachtas source

On the enforcement side, in the Bill we have tied almost everything to the licence. If someone is in breach of advertising regulations, they can lose their licence as well as face serious fines, etc. Even if we commenced the provisions relating to advertising next week, that will not be relevant until licences are issued. There is an element of all duck and no dinner, to a certain degree. The approach means the Bill will be far more robust in its enforcement mechanism. I will start commencing the relevant sections of the Bill as quickly as possible. We need to get a board in place as quickly as possible, and there is no reason we cannot start putting it together very quickly. I expect all the provisions of the legislation to be enacted within the year. That would certainly be the aim. We can never be certain about these things.

See this speech in context