Charlie McConalogue (Donegal, Fianna Fail) | Oireachtas source

-----its journey is quality assured. As we go forward and as the sustainability ask of consumers across the world and in supermarkets that we are selling to becomes stronger, to be able to say that it is only the last 90 that are quality assured as opposed to the animal's journey that is quality assured becomes something we have to look at in terms of making sure we have a strong scheme and a robust quality assurance system to allow us to maximise the price of that animal. Ultimately, it benefits the farmers and the producers when the price can be maximised.

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