Brian Leddin (Limerick City, Green Party) | Oireachtas source

I commend the Minister on the speed and effectiveness with which she has handled the crisis we are seeing in public service broadcasting. She has played a strong leadership role and she is continuing to play that strong leadership role with the answer she has just given me. That is very welcome news. The influence of advertising sponsorship and product placement is at the very front of the Minister’s mind when it comes to public service broadcasting. As she and all Members of the House will know, money buys influence. An incredible amount of money is spent on advertising every year. The whole point of advertising is to influence public opinion and consumer decisions. We cannot afford confusion among the public when it comes to climate action and what the right consumer decisions are with regard to climate action. That is why we need very strong oversight of advertising and programme sponsorship in this area.

See this speech in context