Aindrias Moynihan (Cork North West, Fianna Fail) | Oireachtas source

These exports are built on the efforts of our farmers producing a quality, traceable, high-standard product. It means we hold a significant portion of a valuable market. It is diminishing for the various different reasons. Bord Bia is a significant player in communicating a message to the customers on the quality product we have. Does it have a particular campaign to take on the pressure that the infant formula and dairy industry is feeling from that area? Is a campaign being lined up with Bord Bia to ensure the Irish product retains and builds on its reputation within that market, not just in cheeses and products for older people, but on the more valuable infant formula? Will a campaign be in put place by Bord Bia to build on what we already have there?

See this speech in context